Spot new competitors that could pose a threat to your rankings. Figure out convertible and high search volume keywords you should tap into. 
Monitor changes in competitors’ rankings and adjust your strategy. Identify your customers’ popular questions. Improve your visibility, reach, and authority. Specifically, keyword gap analysis helps you: It sheds light on what top-ranking websites are doing right and what opportunities they are missing so that you can fit in the picture. Why is keyword analysis important?Ī keyword gap analysis is a crucial part of competition research. The keywords you choose should be the ones you can rank for or rank better. To get the big picture of your keyword gap analysis, compare more than two competitors. When identifying keyword gaps, it’s important to invest in keywords that are valuable, related to your business, high-volume in searches, and likely to convert. This information can help you adjust your SEO strategy to achieve organic search results tailored to your customers’ search queries. In other words, finding gaps you can fit in to earn your place in the rankings with keywords you’ve been overlooking. Keyword gap analysis is the methodology of determining keywords that bring traffic to your competitors’ websites instead of yours. Let’s jump right in! What is a keyword gap analysis? Your ultimate keyword gap analysis checklist. Best practices on acing keyword opportunities. How to execute a competitor keyword analysis?. Competitor gap analysis allows you to piggyback off their hard efforts by finding keywords or topics with traffic potential and planning your content around them. Think of it like this: If your competitors have done their research right, they’re probably ranking for keywords you’ve never even considered. 
Simply put, if you’re looking for a shortcut to providing more value to your customers by jumping on more lucrative content opportunities, this is the way to go. This will help you discover more content ideas that’ll bring in more traffic, conversions, and satisfied customers. To perform content gap analysis, you need to analyze both your competitors’ and your own website content. Keyword competitive analysis is a stellar way of identifying the keywords your competitors are ranking for but also spotting keyword opportunities you can tap into. If you’re an SEO expert, keyword gap and competitive analysis must be your bread and butter.
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